You don't need to be "techy" to get a website that brings in calls and leads. You just need the right tools and a simple setup.

This guide shows the tools we recommend and what each one does.

1) Website Tools (Build Your Site)

Best picks

WordPress

Great for service businesses.
You can change almost anything.
You can add "plugins" (extra tools) for SEO, forms, speed, and more.
Works with almost any host.

Framer

Great for modern, fast websites.
Easy to edit pages and layout.
Great if you want a clean, high-end look.
Best when your site is mostly pages (not a big store).

Also OK

Wix

Easy to start.
Good for simple sites.
Can feel limited later if you want advanced changes.

Quick setup checklist (website)

Buy a domain (your business name .com if possible).
Turn on SSL (so your site shows the padlock).
Add these pages: Home, Services, Service Area (cities you serve), About, Contact
Add clear buttons: Call Now, Get a Quote
Add a simple contact form.
Put your phone number at the top of every page.

2) SEO Tools (Get Found on Google)

Paid tools (best for research)

Ahrefs or SEMrush

Use these to:

Find keywords people search (like "AC repair near me").
See what your competitors rank for.
Choose what pages to build and what words to use on each page.

Free tool (do not skip this)

Google Search Console

Use this to:

See what searches bring people to your site.
Find pages with problems.
Ask Google to re-check your pages after updates.

Simple SEO rule

Make one main page per main service.

Example: /ac-repair, /furnace-repair, /hvac-installation

Each page should say:

What you do
Where you do it (your city + nearby cities)
Why you're better
How to contact you (call + form)

3) Google Ads Tools (Run Ads the Right Way)

Use both

Google Ads (online)

This is where you build and run your campaigns.
Use it daily to check leads, costs, and search terms.

Google Ads Editor (app)

Best for fast, bulk changes.
Great when you have lots of ads or keywords.
Lets you work faster and cleaner.

Simple Google Ads setup tips

Send ads to a page made for that service (not your homepage).
Track real leads (calls + form fills).
Start with one service + one area, then expand.

4) Tracking & Analytics (Know What's Working)

If you can't track it, you can't improve it.

Call tracking

CallRail

Gives you special phone numbers to track calls.
Shows which calls came from which ad or page.
Helps you stop wasting money on ads that don't bring calls.

Website analytics

Google Analytics

Shows how many people visit your site.
Shows what pages they read.
Helps you see what traffic turns into leads.

Site speed & health

Google Lighthouse + PageSpeed Insights